{"id":10145,"date":"2026-05-05T06:05:41","date_gmt":"2026-05-05T06:05:41","guid":{"rendered":"http:\/\/webflow-malas-practicas-que-provocan-una-fuga-de-clientes"},"modified":"2026-05-05T17:17:45","modified_gmt":"2026-05-05T17:17:45","slug":"malas-practicas-que-provocan-una-fuga-de-clientes","status":"publish","type":"post","link":"https:\/\/zeroq.co\/pe\/blog\/malas-practicas-que-provocan-una-fuga-de-clientes\/","title":{"rendered":"Malas pr\u00e1cticas que provocan una fuga de clientes"},"content":{"rendered":"

<\/p>\n

Conoce todo sobre este indicador.<\/p>\n

Sin lugar a dudas, una de las principales preocupaciones de todo negocio es verse atrapado en una alta tasa de fuga de clientes, pues estos representan de principio a fin el \u00e9xito de dicha emprendimiento.<\/p>\n

A pesar de que la mayor\u00eda de las compa\u00f1\u00edas y sucursales son conscientes de ello, la realidad parece a veces ir hacia otra direcci\u00f3n, cuando encontramos locales con ofertas enga\u00f1osas o atenciones deficientes al p\u00fablico.<\/p>\n

Qu\u00e9date leyendo nuestro art\u00edculo para que conozcas el otro lado de la experiencia de los clientes<\/a> cuando no est\u00e1n tan contentos con el servicio que est\u00e1n recibiendo, y aprende cu\u00e1les son las pr\u00e1cticas que no debes hacer en tu negocio hoy en d\u00eda. 
\u200d<\/p>\n

\u00bfQu\u00e9 es la tasa de fuga o p\u00e9rdida de cliente?<\/h2>\n

En primer lugar, la tasa de fuga es un porcentaje que se\u00f1ala cu\u00e1ntos clientes abandonan el negocio, local o sucursal antes de ser atendidos. Asimismo, tambi\u00e9n se incluye aquello clientes que tu empresa no logr\u00f3 retener sea cual fuera la raz\u00f3n. Existen as\u00ed, dos tipos de tasa de fuga:<\/p>\n

Transparente<\/h3>\n

Tambi\u00e9n llamado tasa de fuga voluntaria, representa los abandonos voluntarios del negocio por parte del cliente, igualmente las suscripciones en caso de los negocios online, tambi\u00e9n se toma en cuenta las direcciones de correo electr\u00f3nico no v\u00e1lidas y los reclamos de correo no deseado. Por lo general, esta poblaci\u00f3n tiene un impacto del 25% al 50% en la lista de clientes anuales.  <\/p>\n

Opaca<\/h3>\n

Al contrario de la tasa de fuga voluntaria, esta representa totalmente lo opuesto, pues las razones de sus abandonos no quedan claras y suelen ser adjudicadas a aspectos m\u00e1s emocionales de cada cliente como, por ejemplo, el desinter\u00e9s en leer los correos electr\u00f3nicos. Esta poblaci\u00f3n ocupa desde un 15% hasta un 25% de la lista de clientes anuales. <\/p>\n

\n
<\/div>\n<\/figure>\n

10 causas de tasa de fuga<\/h2>\n

Como lo explicamos al principio del art\u00edculo, existen diversas razones por las que tus clientes han decidido dejarte atr\u00e1s. Estas podr\u00edan variar desde aspectos m\u00e1s personales de cada cliente, hasta la calidad del servicio que ofrecen tus colaboradores, hasta los procesos internos de tu empresa. <\/p>\n

Ac\u00e1 te presentamos 10 razones por las que tus clientes se ir\u00edan de tu negocio sin pens\u00e1rselo dos veces:<\/p>\n

1. Falsas expectativas<\/h3>\n

El proceso que se da entre una marca y un cliente es una relaci\u00f3n delicada, la cual se sostiene \u00fanicamente por la confianza que el consumidor le da a la promesa del producto que espera recibir. <\/p>\n

Aunque parezca una relaci\u00f3n bastante fr\u00e1gil, la verdad es que hasta ahora ha servido a muchos negocios para aumentar sus est\u00e1ndares de calidad, cumpli\u00e9ndoles a sus clientes con el producto prometido. <\/p>\n

Ten en cuenta esta raz\u00f3n, sobre todo si tu negocio se trata del gastron\u00f3mico, pues es donde los clientes tienen la expectativa de ver exactamente lo que le mostraste en tu publicidad.<\/p>\n","protected":false},"excerpt":{"rendered":"

Conoce todo sobre este indicador. Sin lugar a dudas, una de las principales preocupaciones de todo negocio es verse atrapado en una alta tasa de fuga de clientes, pues estos representan de principio a fin el \u00e9xito de dicha emprendimiento. A pesar de que la mayor\u00eda de las compa\u00f1\u00edas y sucursales son conscientes de ello, […]<\/p>\n","protected":false},"author":2,"featured_media":10696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nMalas pr\u00e1cticas que provocan una fuga de clientes - Sistema de gesti\u00f3n de turnos en tiempo real<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeroq.co\/pe\/blog\/malas-practicas-que-provocan-una-fuga-de-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Malas pr\u00e1cticas que provocan una fuga de clientes - Sistema de gesti\u00f3n de turnos en tiempo real\" \/>\n<meta property=\"og:description\" content=\"Conoce todo sobre este indicador. Sin lugar a dudas, una de las principales preocupaciones de todo negocio es verse atrapado en una alta tasa de fuga de clientes, pues estos representan de principio a fin el \u00e9xito de dicha emprendimiento. 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